myspace The Social Networking of myspace: If you're a mathematician or a scientist by trade you're probably familiar with the chaos theory. If you're not, consider yourself lucky. The chaos theory is more convoluted than the floor of the NYSE. But there is one aspect of the chaos theory that is very intriguing. It's called the butterfly effect. Boiled down to its simplest form, the butterfly effect is this: the flap of a butterfly's wings could culminate in a larger event following along an event chain. Here's a popular scenario...
That's the butterfly effect in a nutshell. Now, how does the butterfly effect play into what we're concerned with? Simple. Networking with MySpace Similar in massiveness - but not quite so unwieldy to get through - to the chaos theory is something called MySpace. If you ask your kids what MySpace is, you'll find out it's a place where they can keep in contact with their friend's lives and make new friends all across the world. But MySpace has many more functions. As a network tool, MySpace is expansive. You have the ability to network with virtually anybody in the world interested in any number of topics. You can get an accurate peer assessment of any work you be toiling away at. If you're a music group that isn't signed, you can post your demo on MySpace and have people critique it.The Expansive Opportunities with MySpace Let me give you a clearer example of what MySpace can do. About a month ago, I posted a story snippet I worked up last year but had let sit untouched. When I posted it, I left specific instructions for whoever read it to add a piece to the story and then pass it on to someone else. Not only have I gotten feedback, the story is taking on a shape of its own. If that can happen with a simple story, think of the business aspects. Need employees for your start-up marketing company? You can search through millions of people on MySpace to find your perfect candidate. And it's free so there are no advertising costs. Last month, MySpace.com racked up 51.4 million unique visitors in the United States, according to ComScore Media Metrix. However, in social networking circles, MySpace has the highest user retention, 67% of the visitors in April 2006 had been on the site the previous year. This is huge. The Birthplace of Next Generation Businesses News broke recently that the military is even using MySpace. The Marines have set up a profile page that to date has 12,000 "friends." (Read "friends" here as potential recruits.) The Marines hadn't planned on using MySpace, but their advertising campaign has been successful. According to Denver's futurist society, the Da Vinci Institute: "For the business entrepreneur, MySpace will be the birthplace of next generation businesses. The opportunities are currently disguised as chaos, system flaws, pointless ramblings, and modern day cave paintings. But through a different lens, chaos becomes a new form of order, time wasting teenagers become the influences in tomorrow's referral marketing networks, and the meaningless background clutter becomes a new form of raw material for data miners working with digital shovels and digital pick axes." This is an exciting development we'll keep track of here. We feel that this initial mass media acknowledgement of MySpace is the flap that will start the worldwide networking revolution.
Copyright 2006, The Taipan Group, LLC and Dynamic Market Alert, 808 St. Paul St., Baltimore, MD 21201 |